Hello and welcome to the very latest from us at ALBERT the tortoise HQ with our good friends Hugg ‘n’ Bugg.
Lots going on…
For a little while now we have been teasing – sorry – that Monday April 27 would hold some BIG NEWS from Team Albert.

We were NOT fibbing…
Some of you might know that April 27 is ALBERT DAY to us.. it is publication day of the first ALBERT picturebook ALBERT UPSIDE DOWN, inspired by real Albert (when he went upside down in author Ian Brown’s garden). While gently being turned right way round, real Albert sparked an idea… That idea became a book by Ian and illustrator Eoin Clarke and published by Graffeg Books. That was 2021. Jump forward to 2026 – and here we are SHELLebrating the 5th anniversary of ALBERT picturebook #1.

As well as marking book #1… what better way to shellebrate could there be than to announce the very latest ALBERT adventure…

Yes – ALBERT picturebook #10 is ALBERT AND THE LONG NIGHT… Officially Out on August 27, you can Pre order now from all over including our shop or other online sellers – but please do support bookshops if you can!

Albert and the garden gang are distrubed by overnight noises… They stay up to investigate and discover a world of night life they didn’t know existed… Once again, inspired by real Albert the tortoise … and confusion sometimes over the meaning of the words… HIBERNATION and NOCTURNAL…
The amazing line-up of ALBERT books now looks like this…

We are delighted to say all this made some headlines… Thanks to BookBrunch magazine for a super piece on the 5th anniversary AND on the announcement of ALBERT AND THE LONG NIGHT…

We have chosen this amazing day of BIG news to make another SUPERSIZE announcement… The launch of our first wide range of ALBERT MERCHANDISE…


Featuring real ALBERT, book Albert and animated Albert … we are delighted to offer a great range of Mugs, t shirts, posters, bags, hoodies, sweathshirts, greetings, pencil cases and more.
Find them under MERCHANDISE at AlbertTortoise.com or head straight here : www.albertshop.co.uk
We hope you’re going to like our range.. available worldwide. We will be adding more items in due course including seasonal items for gifting.
We had a little bit of made-up fun this week too…. as we declared ALBERT was taking part in the London Marathon.
He had all the gear (faked!) – we don’t really dress Albert up.

He had to make sure of his route…

He had to eat properly…

And he did OK.. but didn’t quite match the winner or the world record set – sub 2 hours.

A little reminder that we will be at Jo’s Bookshop in Chingford this Saturday May 2 from 11am with ALBERT and Hugg ‘n’ Bugg storytime… storytelling, tortoises, yetis, dinosaurs and giveaways…

Thanks to everyone for all the support as always. It is truly much appreciated.
More news soon.. til next time…