Hello and welcome to the latest news from us here at Albert HQ. It has been another incredible week.. we can’t wait to share everything with you.

Thursday March 3 is this year’s date for WORLD BOOK DAY but we’re pleased to say quite a lot of schools wanted to have visits from author Ian Brown to talk about writing the Albert picturebooks and about real Albert.. so, for us the school visits for Book Day have started early.

They kind of started last week..  But now we are in the midst of a massive, whirlwind tour of schools talking to hundreds of pupils about the world of Albert the tortoise.

We started this week at Ainslie Wood primary in Chingford and it was a treat to talk to the pupils there.

On Tuesday we chatted with David “Burnsy” Burns on BBC Radio Humberside all about Albert and our school visits and much more. The interview is on BBC Sounds now for a catch-up.

Thanks to Burnsy for a great chat.

On Wednesday we headed to Ilford and Beal High School.. to talk to older pupils than we usually address.. This was a packed Year 7 assembly of 11 and 12-year-olds. Ian Brown spoke about how writing has given him three careers.. journalism, television and now books. He shared stories of his work and, hopefully, encouraged the students to get stuck into books and writing for themselves. That is what Book Day is all about.



On Thursday we headed to Mount Pleasant Lane primary school in Bricket Wood near St Albans and spoke to more than 100 children about Albert and the books.


The children were wonderful with some amazing questions.

Then we got a great write-up in the Herts Advertiser newspaper all about our tour of St Albans schools. Thanks to the team at Ian’s old newspaper – where he started work about 40 years ago.

On Friday we were in St Albans again – this time at Aboyne Lodge Primary and Nursey school talking to more than 180 children. A great day which we hope has sparked all sorts of creativity with the pupils. Thanks to everyone there.



Right now we are preparing for more school visits through what has become Book Week – and we will be visiting more schools beyond that.

Do get in touch if you’d like to discuss a school visit. If we can come, we will.

Thanks to all who have invited us so far.. we look forward to meeting many more pupils over coming weeks and months.

More news from us soon. Til next time…